Privacy Policy

WWF Germany takes the protection of personal data very seriously. For this reason, we would like to inform users of our website about which data is stored and how this data is used.

This Privacy Policy applies to all WWF Germany websites. There may be another privacy policy on servers/websites accessed using external links.

Responsible Authority

WWF Germany
A Civil Law Foundation
Reinhardtstr. 18
10117 Berlin

030 311777-0
030 311777-199

Additional details can be found on the Legal Notice page.

Data Protection Officer

If you have any questions regarding the processing of your personal data, you can contact our Data Protection Officer in writing.

WWF Germany
Data Protection Officer
Reinhardtstr. 18
10117 Berlin

030 311777-0

Rights of Data Subjects and Right of Appeal to a Supervisory Authority

You have the right to receive information about your stored data from WWF at no cost.

The following rights apply:

  • Right of access to information – The right to know what data was collected and how it was processed
  • Right of data correction – The right to request the modification of personal data if it is not up to date
  • Right to data erasure – The right to have personal data deleted
  • Right to restrict processing – The right to limit the processing of personal data
  • Right to data portability – The right to transfer personal data directly from one system to another (in machine-readable form)
  • Right of objection – The right to revoke the consent given or to object to the processing of personal data (for example, in case of legitimate interest).

Complaints against WWF Germany may be submitted to the supervisory authorities.
The entity responsible for WWF Germany is:

Berlin Commissioner for Data Protection and Freedom of Information
Friedrichstr. 219
10969 Berlin


Collection, Storage and Use of Data

Personal data is also collected, stored and used when you use our website. Personal data refers to individual details about personal or factual circumstances of a specific or identifiable natural person, which provide information about their behavior or their characteristics. This includes your name, address, telephone or fax number, e-mail address, but also details about personal interests or your spending behavior, if these details can be assigned to you directly or indirectly.

The provision of your personal data is neither required by law nor by contract for the use of our websites.

We need some information from you so that you can subscribe to our newsletter, so that we can respond to your requests, and so that you can participate in petitions, campaigns or competitions or use the forms on the Donate&Help pages. This includes, for example, your name and address as well as your e-mail address, your date of birth, your bank details or credit card details. Your details will be used exclusively for the indicated purposes. If you have participated in a petition or campaign action and do not wish to receive any further information from us, your data required to complete the petition or campaign activities will be deleted after the petition or campaign activities have ended.

We collect and process your data to collect the donations, sponsorships and memberships commissioned by you as well as to maintain the ongoing support relationship and to send you information about our current projects. Participating credit institutions only receive your data to the extent necessary to complete the collection of donations. For the technical implementation of data processing, we use external service providers in some cases.


To use our services, such as participating in one of our campaigns or petitions, you may be required to register with your personal information, such as your first name, last name and e-mail address. The data will be used exclusively for the provision and use of our offers and services. Analysis or distribution to third parties is prohibited. As a registered user you can delete your account at any time. We also offer you the option of a simpler registration. For example, you can use your Facebook or Google user account. If you choose to sign up with your Facebook or Google account, you will first be directed to Facebook or Google in a pop-up window. There you will be asked to log in or register on Facebook or Google. If you are already logged in at that time, this registration request will be skipped. We will not know your access data. Facebook and Google only provide us with the data for registration. You can also use this option to speed up the entry of your data in a form. In this case, Facebook and Google will provide us with the data required to complete the form, provided that this data is available and you agree to this. Before sending the form, you can check the data again and correct it if necessary. WWF uses the login information provided by Facebook and Google solely to provide you with the relevant offer or service. Any further processing is excluded.

Legal Basis for the Use of Your Data

The processing of your data is based in particular on one of the following legal bases:

  • your validly obtained consent (article 6, paragraph 1a of the General Data Protection Regulations – DSGVO), which you may revoke at any time;
  • to establish or execute a contract or other responsibilities directly related to a contract (article 6, paragraph 1b of the General Data Protection Regulations – DSGVO);
  • for the protection of legal obligations (article 6, paragraph 1b of the of the General Data Protection Regulations – DSGVO);
  • to pursue the legitimate interests of WWF, unless your interests or fundamental rights prevail (article 6, paragraph 1b of the General Data Protection Regulations – DSGVO);

Data Recipient

In certain cases, your personal data may be disclosed to other companies or legal entities, in particular to service providers (such as hosting partners, social media companies, payment providers), campaign partners and government authorities (such as the tax office for tax-relevant information).

Transmission of your Data Abroad

WWF Germany operates globally. Some of your data will also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”). In these cases, for example, we use contractual agreements with our business partners or service providers to ensure that an adequate level of data protection is guaranteed for your data, or we ask for your express consent.


Every time a user accesses a page from the WWF Germany website and every time a file is retrieved, data about this process is stored in a log file. Depending on the access protocol used, the log data record contains information with the following contents:

  • IP address of the requesting computer,
  • name of the requested file,
  • date and time of the request,
  • access methods/functions requested by the requesting computer,
  • access status of the Web server (file transferred, file not found, command not executed, etc.) and
  • the URL from which the file was requested or the desired function was initiated,
  • operating system and browser type or browser settings.

It is not possible for us to link the IP address and any personal data that may exist. The stored data is used exclusively for the purposes of identifying and tracking unauthorized access attempts/access to the web server and for statistical evaluations such as visitor numbers and page popularity. The evaluation is conducted only by employees authorized by us.

Use of Cookies

In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on several pages. These are small text files that are stored on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. The failure to accept cookies may limit the functionality of our website.

Categories of Cookies

Absolutely necessary cookies are required so that you can navigate a website and use its functions. Without these cookies, certain features, such as actions during a visit (ex: text input), cannot be guaranteed even when navigating between website pages.

Functional cookies enable a website to store information already provided (ex: user name, language selection or your current location) and improve the user’s ability to offer personal features. These cookies collect anonymous information and cannot track your movements on other websites.

Performance cookies collect information about the use of a website – for example, which pages visitors visit most frequently and whether they receive error messages from a page. These cookies do not store any information that would allow the user to be identified. The information collected is summarized and made anonymous. These cookies are used exclusively to improve the performance of a website and thus its user-friendliness.

Cookies for marketing purposes are used for the purpose of target-oriented advertising relevant to the user and adapted to the user’s interests. They are also used to limit the frequency of an ad and to measure the effectiveness of advertising campaigns. They record whether you have visited a website or not. This information may be distributed to third parties (ex: advertisers). To improve targeting and advertising, cookies are often linked to third-party functions.

Google Analytics

We use Google Analytics, a web analysis service of Google Inc. “(“Google”), for the demand-oriented design of web offers. WWF Germany only receives evaluations of data without any personal reference.

Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
IP anonymization has been activated on this website so that the IP addresses of users of Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area are shortened in advance. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate the use of the website by users, to compile reports about website activities and to provide the website operator with further services associated with the use of the website and the Internet. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, we would like to point out that in this case you may not be able to use all features of this website to their full extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes established above.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:

For more information about Google Analytics Terms of Use and Privacy Policy, please visit: and

In those cases where the plug in cannot be used on smart phones, for example, you can also prevent it from being captured by Google Analytics by clicking on the following link. When you visit this website, an opt-out cookie is set to prevent the future collection of your data: Deactivate Google Analytics