corsus together with Zühlsdorf + Partner and the KATALYSE Institute investigated the question of how a successful environmental labeling for food should be designed. For the socio-ecological transformation of food systems, the involvement of producers, politicians and consumers is needed.
Consumers can contribute to reducing the environmental impact of food primarily through their choice of food. In order for consumers to make informed decisions at the point-of-sale in favor of more environmentally friendly products, they need the relevant information. At the same time, food purchasing decisions are made habitually and quickly. Information that can influence these decisions must therefore be easy to understand and quickly available.
Against the background of existing label initiatives and current developments, corsus and its project partners have developed a well-founded recommendation for the German Federal Ministry for the Environment and Consumer Protection (BMUV) on how an environmental label for food should be designed and what framework conditions are needed for its successful introduction and further development. Anyone wishing to find out more about this extremely interesting and complex topic can now do so with the help of the published project results (in German).
